SUBJECT: List Management Secrets Lesson 4 of 31: Always Be Truthful

Hi {!firstname_fix},

So, lets get started. The number one thing that I
need to tell you right now, before we even look
at these methods is to make 100% sure that the
people signing up know what they are getting
themselves into. For example, how many e-zines or
newsletters have you ever subscribed to only to
find out that they are not actually e-zines and
newsletters, just ad lists (which to be honest
are not all that bad in particular situations,
but we will be getting to that in just a moment).


The choice you make now will shape your business
far in to the future, but more importantly
whatever you tell your customers and subscribers
they will be getting will shape your response
rate considerably, and that is obviously
something we will want to take into account from
the very start. So there we have it. Rule number
one, never tell your customers they are getting
something then deny them that, or send them
things that they have not requested or did not
know about, because not only will that get you
into trouble, but it will also affect the loyalty
and trust these customers and subscribers have
with you, which is so important.


What we are aiming to build here is a targeted
and effective list that has response rates
through the roof depending on what you are
promoting. Therefore, it is very crucial that you
manage this well and without any loopholes. Take
every step as seriously as the others. A minor
error at one point could spell disaster down the
line. Don't forget this also includes affiliates,
and may form a large part of your affiliate base.
Which brings me onto one more point, before we
look through the four majorly used techniques for
different types of lists through different
marketers.

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To your success, 
YOUR NAME GOES HERE
